Crown

Our solution

We started with a full audit : process mapping, team by team interviews, tool inventory, data flow analysis. We delivered a roadmap prioritised by impact and feasibility, validated with leadership. Three parallel streams followed. Organisational restructuring with role clarification and a new decision process. Tech rebuild with a consolidated stack. Construction of a custom smart CRM, augmented by a RAG layer wired into the internal knowledge base. The CRM suggests the next action on every case, the RAG assistant answers the sales team's questions citing its sources. Change management was led internally with an executive sponsor and per team relays. Training sessions, continuous adjustments over six months, adoption metric tracking.